A live project brief for the renowned milliner, Stephen Jones. We were asked to develop a strategy that supports a potential brand vision for Stephen Jones in 2020. Our big idea was to ensure Stephen Jones’ personality is injected throughout all aspects of the brand,  including both high end and high street. 

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Designed to allow Stephen’s low end consumers personalised advice on headwear while shopping at his concession store ‘Top Hat’ in Debenhams, we created Mr Right Hand Man.
As discovered during the project, consumers are unsure over what headwear trends suit them. This in-store feature is designed to offer advice on headwear, personalised to them.
By offering this service through an interactive in-store feature, low end consumers are able to recieve the same quality advice that Stephen’s high end consumers recieve when visiting his Covent Garden store. 

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Designed to allow Stephen’s high end consumers personalised advice on-the-go, we created Mr Jones.
As discovered during the project, consumers are unsure over what headwear trends suit them. This app is designed to offer advice on headwear, hairstyles and emergency outfits - all with the help of a personal assistant right within the app.